Sitecore MongoDB Blog series: Part 3-Creating custom contact facets

In previous blog post, we gone through introduction of MongoDB with Sitecore which includes scaling, contacts and understanding MongoDB queries.

In this blog post we will go through and understand, how to create a custom contact facet and how to deploy it to Sitecore.

By default there are facets which Sitecore uses, and you can find the details here:


<factory type=”Sitecore.Analytics.Data.ContactFactory, Sitecore.Analytics” singleInstance=”true” />
<template type=”Sitecore.Analytics.Data.ContactTemplateFactory, Sitecore.Analytics” singleInstance=”true” />
<facet name=”Personal” contract=”Sitecore.Analytics.Model.Entities.IContactPersonalInfo, Sitecore.Analytics.Model” />
<facet name=”Addresses” contract=”Sitecore.Analytics.Model.Entities.IContactAddresses, Sitecore.Analytics.Model” />
<facet name=”Emails” contract=”Sitecore.Analytics.Model.Entities.IContactEmailAddresses, Sitecore.Analytics.Model” />
<facet name=”Phone Numbers” contract=”Sitecore.Analytics.Model.Entities.IContactPhoneNumbers, Sitecore.Analytics.Model” />
<facet name=”Picture” contract=”Sitecore.Analytics.Model.Entities.IContactPicture, Sitecore.Analytics.Model” />
<facet name=”Communication Profile” contract=”Sitecore.Analytics.Model.Entities.IContactCommunicationProfile, Sitecore.Analytics.Model” />
<facet name=”Preferences” contract=”Sitecore.Analytics.Model.Entities.IContactPreferences, Sitecore.Analytics.Model” />

In this specific example, we will show how to add a custom string value to existing contact card, we can call this Facet “Education

In order to create a custom Facet, we need following components:

  1. Interface (that’s used to create a contract/facet)
  2. Implementation
  3. Configuring the system to use new Facet.


Education is the Facet, and the Education property we define for this is Element for this Facet,so we need to create Facet and Element interface.

Here is IProfileEducationFacet Interface, this should inherit IFacet.


Next step is to create IProfileEducationElement Interface, here is the sample snippet for the same:



Once we have Interfaces created for Facet and Element, next step will be to create class that can implement those interfaces.

ProfileEducationFacet class


ProfileEducationElement class



Once the Facets and Elements are created, next step will be to register these Facets and Elements in Sitecore, we also call this deploying to Sitecore.

In order to deploy these facets and Elements, we can either update the default configuration file, or we can also create a patch file, which will have changes specific to Education Facets.

Here is the patch file for ref:


<configuration xmlns:patch=””&gt;
<element patch:after=”*[@interface=’Sitecore.Analytics.Model.Entities.IBehaviorProfileValue, Sitecore.Analytics.Model’]” interface=”Sample._Classes.xDBProfile.Elements.IProfileEducationElement, Sample.Sitecore”
implementation=”Sample._Classes.xDBProfile.Elements.ProfileEducationElement, Sample.Sitecore” />
<element patch:after=”*[@interface=’Sitecore.Analytics.Model.Entities.IBehaviorProfileValue, Sitecore.Analytics.Model’]” interface=”Sample._Classes.xDBProfile.Facets.IProfileEducationFacet, Sample.Sitecore”
implementation=”Sample._Classes.xDBProfile.Facets.ProfileEducationFacet, Sample.Sitecore” />
<facet patch:after=”*[@name=’Preferences’]” name=”Education” contract=”Sample._Classes.xDBProfile.Facets.IProfileEducationFacet, Sample.Sitecore” />

Getting and setting properties are done using GetAttribute and SetAttribute methods retrieved from Sitecore.Analytics.Model.Framework.Element and Sitecore.Analytics.Model.Framework.Facet.

Happy learning 🙂